Google, Maimai, and Appcast: news of the recruitment marketing industry

August 28, 2018
JobBoardDoctor
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Appcast News this month from players big and small. Every time I think the recruitment marketing industry is starting to slow down, it gets busy again. I guess I should just get used to it! At any rate, let’s take a look at the latest news:

Google goes military: Google’s Cloud Talent Solution (formerly Cloud Job Discovery) now has a new feature that allows users to search by U.S. military occupational speciality code (MOS, AFSC, or NEC). Military job seekers can input their code and Cloud Talent Solution will automatically return a list of civilian jobs that best align with the skills they gained while serving. In other Googly news, Google’s job search has moved out of beta and is open for all with pricing published and a demo tool at cloud.google.com/talent-solution. Just in case you were wondering.
DHI stumbles: DHI’s Q2 numbers showed tech-focused revenues were $38.3 million, 2% lower year over year; Dice revenues were $23.5 million, an 8% decline year over year but a 1% increase sequentially. One bit of good news was in eFinancialCareers, whose revenues were $8.5 million, up 6% year over year. The new CEO, Art Zeile, remains optimistic (of course!), saying, ” What I have learned over the last three months has confirmed that our strategy for growth is the right one.” Well, I guess we’ll find out.
CareerBuilder is shrinking: CareerBuilder is moving its headquarters to the West Loop and slashing its office space after cutting employees last year.The company is finalizing a deal to lease more than 100,000 square feet on two floors at 300 S. Riverside Plaza. The Chad & Cheese podcast has reported numerous high-level departures over the past few months, so this downsizing is no surprise. What’s next?
Meinestadt gets vocal: Meinestadt.de, a German horizontal site owned by media giant Axel Springer, introduced an Alexa skill for job search recently. The Alexa skill, called Jobbörse (job board), allows searches by job title and location, then reads the results if requested. Joel Cheesman, take notice!
Maimai lands funding: Maimai, China’s biggest rival to LinkedIn, has revealed today that it received a $200 million D Series investment back in April in what the company claims to be the largest investment in the professional networking market. Launched in the fall of 2013, Maimai aims particularly at business people as a platform to connect professional workers and offer employment opportunities. The service now claims over 50 million users. Very interesting.
Xing grows some more: Xing SE, the leading LinkedIn competitor in German-speaking markets, posted 28% growth in Q2 FY2018 and said its newly-acquired freelance technology will roll out soon. It has also has increased its number of members has also risen by 1 million in the first half of 2018. Impressive.
Symplicity buys some stuff: Contratanet, a provider of job boards and career services aimed at university students in Brazil, was acquired by Symplicity Corp., an Arlington, Va.-based provider of career services to university students in more than 30 countries. Contratanet has a network of more than 1,000 universities in Brazil, 150,000 employers and more than 4 million candidates. Interesting move in the ed sector.
Appcast launches job site ratings: Appcast has launched its Programmatic Publisher Rating (PPR). Appcast PPR measures the ability of job boards and aggregators to support sophisticated, high volume programmatic ad buying, giving employers and recruitment ad agencies data to make more informed media purchasing decisions. Intriguing.
Indeed has a big quarter: Recruit Holdings reported revenue rose 8.2% in its fiscal first quarter ended June 30. The fastest growth took place in the Tokyo-based company’s “HR Technology” segment, which includes job board Indeed and Glassdoor. Revenue was up 53.0% in the segment during the quarter. However, the company reported international staffing revenue rose just 0.6%. 53%? Yow. It’s almost like they don’t need that Google traffic.
Gig economy threatened by court ruling: Lobbyists for ridesharing companies and the California Chamber of Commerce are scrambling to delay until next year (and the next governor’s administration) a far-reaching California Supreme Court decision that could grant Arellano’s wish — and, businesses fear, undermine the entire gig economy. The April ruling, involving the nationwide delivery company Dynamex Operations West Inc. and its contract drivers, established a new test for enforcement of California wage laws, and made it much harder for companies in California to claim that independent contractors are not actually employees. Though the ruling only applies to California, the state’s labor force is so huge that it has already had national impact. Worth watching.