Market Moves – JobGet, Adzuna, LinkUp and Talent Nexus
Lots happening in the job board market this week – Acquisitions and product launches round out our focus this week.
JobGet Acquires Snagajob
JobGet has acquired Snagajob, consolidating two of the largest platforms focused on hourly job seekers in the United States. According to the press release, JobGet, a leading platform for hourly workers, has expanded its reach to over 100 million hourly workers across the U.S. Snagajob will continue operating independently within JobGet, allowing employers to use its platform while benefiting from JobGet’s advanced resources and technology. JobGet aims to simplify the job search and hiring process through features like JobGenie, an AI-powered job matching tool, instant interview scheduling, and seamless integration with applicant tracking systems. These innovations align with JobGet’s mission to provide accessible employment opportunities and streamline hiring for modern employers.
Will this further market consolidation continue the trend of downward CPC pressure, or will we see loosening budgets raise all ships in 2025? Job board owners should stay laser-focused on how consolidations are creating both risk and opportunity for their respective niches.
Adzuna Acquires Seiza
This week, Adzuna acquired the French social recruiting platform Seiza.
According to the press release, founded in 2010, Seiza has revolutionized recruitment by leveraging social media platforms like Facebook, Instagram, Snapchat, and TikTok to engage and convert over four billion passive candidates, many of whom are unreachable through traditional job boards. The company addresses high turnover rates in the frontline sector, where 50% of hourly workers leave within the first 120 days, by streamlining high-volume hiring with automated recruitment tasks and seamless applicant tracking system (ATS) integration. This results in a 65% reduction in time-to-fill and a 50% decrease in candidate processing. Seiza serves over 400 clients, including major brands like McDonald’s and Sysco.
Seiza’s acquisition by Adzuna aligns with its mission to enhance recruitment through technology, expanding its presence in North America and Europe. The merger will create the first job matching platform offering a comprehensive recruitment advertising solution, providing employers access to a talent pool of over four billion people, including both active and passive candidates. Doug Monro, CEO of Adzuna, emphasized the importance of social media in recruitment, with 80% of job seekers using platforms like Facebook and TikTok. Camille Cosnefroy, CEO of Seiza, highlighted the urgent need for frontline workers and believes the merger will scale Seiza’s vision globally, addressing the growing talent gap projected to cost $8.5 trillion in lost revenue by 2030.
LinkUp Acquired by GlobalData
GlobalData PLC has acquired Minneapolis-based JobDig Inc, trading as LinkUp, to enhance its strategic intelligence offerings and strengthen its presence in the financial markets. The acquisition is part of the company’s three-year growth plan, targeting £500 million in annual revenue by 2026. LinkUp’s proprietary technology, which indexes millions of job listings in real-time, adds significant value to GlobalData’s platform and benefits its clients. For 2024, broker Peel Hunt forecasts a 4.7% increase in revenue to £286 million and a 36% rise in adjusted pretax profit to £100 million. Shares rose 1.4% to 204.88 pence following the announcement.
Talent Nexus Launches Posting Parrot
UK-based recruitment advertising agency Talent Nexus launched Posting Parrot, a “no-nonsense” job advertising distribution platform, this week.
The solution is agnostic in that it can support both programmatic and duration-based distribution. The twist? A couple of features stood out to the Job Board Doctor team. First, job advert optimization based on performance at a site level, across all distribution sites, not just the big box players. Second, a no long-term commitment approach: use the service on a monthly basis – grow, downsize, or pause – based on needs.
UK job board operators may consider reaching out to the Talent Nexus team, who are not part of their distribution network, to learn more.
See the LinkedIn announcement here
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