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marketing tightrope

The marketing tightrope

Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…

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Revenue streams – do you have enough?

When was the last time you said your job board made enough money? Never? The search for revenue streams other than job postings and resume access is eternal. These 'big 2' have ruled the job board world since its inception…

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What’s your job board worth?

If you run a job board or career site, you've probably given some thought to what the job board is worth - perhaps because you want to sell, or perhaps because you want to grow. Judging from a recent discussion…

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