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SEEK's variable adventure

SEEK’s variable adventure begins

Did you hear? SEEK, the Australian job board giant, is moving from a subscription-based revenue model to variable - or surge - pricing. Um...what's that, you may ask. Well...it is lining up the price for a job ad with the…

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path to profitability

Path to profitability?: a tale of Uber-idiocy

Uber has the distinction of having its company name enter the English language as both a verb and noun: 'Let's uber to the restaurant', and 'We'll grab an Uber'. Like Kleenex and Band-Aid before it, Uber is sliding into the…

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offline the new online

Is offline the new online? Deja vu all over again!

Is offline the new online? As famed New York Yankee (and St. Louis native) Yogi Berra once said, “It’s deja vu all over again.” While he was talking about baseball, the comment could easily apply to the recruitment marketing business…

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programmatic

Programmatic gets some respect

Programmatic ads have been around for a while in the consumer space. If you've been in a deep dark cave for the past 5 years (and if that's the case, why are you reading this post?), a quick definition: programmatic…

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