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Have candidates forgotten you? Try advertising

Note: This post originally appeared in the summer of 2018 - but it's newly relevant as job boards reach out to candidates as the economy opens up. How can you reintroduce yourself? Read on: Job boards - both traditional and…

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Are destination job boards dead?

Job boards began as digital translations of 'real world' objects: newspaper classifieds. The relatively low cost of entry meant that job boards soon proliferated. And from this crazy-quilt of sites grew the job board advertising wars, promoting destination job boards.…

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swimming against the current

Swimming against the current for fun and profit

For every industry - including ours - there is 'common knowledge'. As in: 'It's common knowledge that millennials approach work differently'. Or 'Using direct mail to promote a job board is stupid'. Or '42 million people will be working in…

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what if

What if?: an exercise for your business

If you read my monthly news roundup (and if you don't, you should!), you have probably noticed that a fair amount of the content is on companies getting funding. Why? Well, for one thing, big (or even moderate) money is…

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