A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is 'received'. Why? Because they're bombarded by thousands…
One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite market category)? There are so many competitors!" (And no, I'm not…
It's self-promotion time, so I'll keep it brief: my ebook on Job Board Success is now available. It's ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please…
Naming a job board is something everyone thinks they can do - but few do well. Sorry, folks, it's true. A good job board name is hard to find (and a good URL is even harder). Well, you may ask,…
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…
Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course he was inevitably male) pitch, and the employer--after carefully weighing the pros and cons--bought. Er....not really.…
By now, you've probably heard the story of Susan Boyle's triumphant appearance on 'Britain's Got Talent' (and if not, take a look!). Apart from the incredible positive change in her own life, I think Susan's story holds a few lessons…
If you run a job board or career site, you've probably given some thought to what the job board is worth - perhaps because you want to sell, or perhaps because you want to grow. Judging from a recent discussion…
As Al Ries and Jack Trout wrote many years ago in their influential book “Positioning”, “sometimes you can want too much”. If your job board’s audience is everyone, then they’ll probably get…no one. With over 100,000 job boards and career…
