Why job boards need branding
Job board branding often gets a bad rap - as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth. Think about it: most of…
Remember me?: Maintaining a profile in your target audience
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is 'received'. Why? Because they're bombarded by thousands…
Elbowing your way into a crowded market
One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite market category)? There are so many competitors!" (And no, I'm not…
Shameless self-promotion
It's self-promotion time, so I'll keep it brief: my ebook on Job Board Success is now available. It's ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please…
What’s in a job board name?
Naming a job board is something everyone thinks they can do - but few do well. Sorry, folks, it's true. A good job board name is hard to find (and a good URL is even harder). Well, you may ask,…
The marketing tightrope
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…
Nurturing leads into sales
Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course he was inevitably male) pitch, and the employer--after carefully weighing the pros and cons--bought. Er....not really.…
Be ready: Susan Boyle and your career site
By now, you've probably heard the story of Susan Boyle's triumphant appearance on 'Britain's Got Talent' (and if not, take a look!). Apart from the incredible positive change in her own life, I think Susan's story holds a few lessons…
What’s your job board worth?
If you run a job board or career site, you've probably given some thought to what the job board is worth - perhaps because you want to sell, or perhaps because you want to grow. Judging from a recent discussion…
