Why job boards need branding
Job board branding often gets a bad rap - as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth. Think about it: most of…
Pay per posting vs. pay per response
For the past 15 years, the job board industry has been dominated by the 'pay per posting' revenue model: an employer purchases a job posting (and sometimes resume access or other add ons). Yet there's another model that has been…
Remember me?: Maintaining a profile in your target audience
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is 'received'. Why? Because they're bombarded by thousands…
Is free the wave of the future for job boards?
You can't cough these days without bumping into free job boards, i.e., a job board where employers can post their jobs at no charge. Free job site, free Tweets, free everything. Now, there have always been a few of these…
Elbowing your way into a crowded market
One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite market category)? There are so many competitors!" (And no, I'm not…
Shameless self-promotion
It's self-promotion time, so I'll keep it brief: my ebook on Job Board Success is now available. It's ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please…
What’s in a job board name?
Naming a job board is something everyone thinks they can do - but few do well. Sorry, folks, it's true. A good job board name is hard to find (and a good URL is even harder). Well, you may ask,…
In praise of job board salespeople
I think job board salespeople deserve a lot more credit than they get. I'll admit, I'm biased, having been in sales off and on throughout my career. But a good salesperson is invaluable to the success of any business -…
The marketing tightrope
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…
Nurturing leads into sales
Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course he was inevitably male) pitch, and the employer--after carefully weighing the pros and cons--bought. Er....not really.…