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seasonality

Seasonality rules: the ebb and flow of hiring

I'm looking out my window at a truly spectacular show of color from a beautiful maple - oranges, yellows, and reds. Sometimes the fall almost makes up for the Iowa winter. The natural world is not the only thing with distinct seasons.…

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job boards fail

Why businesses and job boards fail

I've been doing lots of reading (and re-reading) in preparation for this fall's workshop on Branding, and it has me thinking about why companies thrive, just get by, or fail. I've been personally involved in all three types of businesses…

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branding is essential

Branding is essential for job boards

A blast from the past: this post originally appeared in 2009, but is still relevant. If you want to get hands-on instruction in branding for your job board, consider attending the JobBoardDoctor workshop: "Building Your Job Board Brand" - click…

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modern

Modern, curated, and other words we (mis)use

I am continually amazed by the enduring power of words in our oh-so-modern world (and I say this of course as an unrepentant wordsmith). For example: last week I watched a webinar by GlassDoor in which they talked about 'traditional…

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competing

Up and down: which way are you competing?

No matter who  your audience is or what sector you serve, you are competing with other businesses and services. Even behemoths like Apple compete with other behemoths like Samsung or Google. It's just a fact of life. But how you compete -…

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