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Pay per posting vs. pay per response

For the past 15 years, the job board industry has been dominated by the 'pay per posting' revenue model: an employer purchases a job posting (and sometimes resume access or other add ons). Yet there's another model that has been…

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elbowing your way into a crowded market

Elbowing your way into a crowded market

One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite market category)? There are so many competitors!" (And no, I'm not…

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job board industry news

Does industry news matter?

Every day I peruse ERE.net, Cheezhead, Workforce, and a bunch of other sites. Why? Well, of course I'm avoiding my 'real' work...but I'm also trying to keep up with the ever-shifting winds of change in the HR, recruiting, and job…

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marketing tightrope

The marketing tightrope

Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…

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Revenue streams – do you have enough?

When was the last time you said your job board made enough money? Never? The search for revenue streams other than job postings and resume access is eternal. These 'big 2' have ruled the job board world since its inception.…

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