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The Muse

The Muse: employer branding can be lucrative

Seven years ago a job site for female millennials launched. It was called The Daily Muse. Fast forward to now - there was a name change (The Muse), an injection of $30 million dollars, massive growth, and voila!: the site…

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incremental improvements

The power of incremental improvements: LinkedIn shows the way

Although I'm hardly a LinkedIn fan-boy, I've found their strategy since acquisition by Microsoft quite interesting. As many predicted, they've become enmeshed with Microsoft's various enterprise products. But they've also continued to grow their own product via what I call incremental…

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conferences

Why go to conferences? Plus: a guide

About a year ago, I offered a guide to conferences for recruitment marketing folks. Now I'm packing up to go to another conference, and it made me wonder: why go to conferences? Why not just stay home and keep working?…

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