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LinkedIn's new moves

LinkedIn’s new moves

In talking about LinkedIn's new moves, you have to remember that it is big - literally. It has more than 15,000 employees in 30+ offices around the world. It has 645 million members in 200 countries. And it's trying some…

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what if

What if?: an exercise for your business

If you read my monthly news roundup (and if you don't, you should!), you have probably noticed that a fair amount of the content is on companies getting funding. Why? Well, for one thing, big (or even moderate) money is…

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useful paranoia

Useful paranoia – thinking about security

Back in 2008 and 2009 - a very long time ago, I realize - Monster had two data breaches. Roughly 2 million Monster users had their data exposed. The incidents received widespread exposure at the time, accompanied by lots of…

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hybridization of job boards

The hybridization of job boards

First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…

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