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employer brand

Building the employer brand – with job boards

Job boards have become prisoners of their moniker. After all, a 'job board' is just an online bulletin board for 'posting' your electronic 'job ad', right? Wrong. Job boards began growing past that simple definition by 1999, if not before. Sure, they…

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Monster

Monstrous! – Can Monster pull it off?

Once, in a world far, far away (i.e., the 1990s), Monster beat its chest and claimed to be the biggest and best source for online jobs in the world, bar none. Then, last week, Monster - diminished, no longer for…

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What’s in a job board name? Lots.

Almost every week I see a blog post or tweet claiming that job boards are dead or dying. We're talking about the top source for hiring outside of employee referrals here. A tool that almost every employer uses to locate some or all of their job…

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job board myths

Job board myths and how to fight them

How do job board myths start? First, something happens - something unusual or notable, something that prompts a person to file it away in their memory. Next, the person tells a story about what happened. Perhaps they exaggerate or embellish…

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