You’re not a job board – you’re a hybrid!
NOTE: As the Doctor is based in the U.S., he is recovering from Memorial Day - so here is a post from earlier this year that you may enjoy! First movers define categories. This is a given in marketing, and…
Is it time to sell your job board – or time to buy?
Conventional wisdom would have us believe that job boards and related services - now moving into their third decade of existence - are on the way out. They've been overwhelmed and pushed aside by technologies such as programmatic and AI.…
Xing, Triplebyte, and lots of money: news of the recruitment marketing industry
Funding has picked up again (see bullet #1, below), and some major players like Xing and Google are making some major moves. As you'll see, activity is present around the globe - demonstrating once again that our industry is truly…
The hybridization of job boards
First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…
I need your help – please take the 2018-2019 Recruiting Trends survey!
Hey everyone! It's that time of the year - time for the 2018-19 Global Recruiting Site Trends survey! As always, I need your help to get it off the ground. In addition to the usual valuable info on what recruiting sites…
MeetFrank, Bruce, and Snag: news of the recruitment marketing industry
There's been no shortage of news over the past few weeks from companies big (Google), in between (MeetFrank), and not so big (Adzuna). Toss in a few industry conferences and you have a pretty interesting summer! Let's see what's happened…
Full service vs. Self serve: fill ‘er up, Mr. Recruiter?
Remember full service gas stations? Most of us 'of a certain age' do. You'd pull up, an attendant (usually teenage and bored) would appear, ask you how much gas you wanted, then would proceed to clean your windshield and pump…
Rhinos, Pandos, and Randrrs: news of the recruitment marketing industry
Another month, another round of changes and action in the recruitment marketing biz! We continue to see companies try on new names and new identities, players big and small working hard to expand into new markets, and - of course…
Fad or fixture? Developments in recruitment marketing
If you read a lot of HR blogs and magazines - like I do - you will notice a lot of 'forecasts': '12 key trends in HR for 2017'; '6 technologies that will change recruiting'; and so on. Heck, I've…
Innovation and recruitment marketing
At the TAtech conference in Denver, I had a brief conversation with Joel Cheesman about innovation. He challenged me to come up with any job boards or companies in recruitment marketing that were 'innovative'. I fumbled for an answer (as…