My name is Alexander, and I advise job boards, aggregators and ATS platforms on SEO, Google Jobs optimization and AI. As part of my work, I monitor Google for various signals related to ranking. Last week, I noticed some significant…
Google for Jobs is a job search service offered by Google, which kicked off in the US in 2017. By 2018, it had invaded the EU market and then waltzed into universal search results in 2019. Unsurprisingly, the launch of…
When you don't want people to notice a change, you use non-colloquial language, as in Google's Job Ads deprecation. Yep, deprecation. They could've said, 'We're killing Google Job Ads' or even, 'We're shutting down Google Job Ads', but no -…
Google backs off? I guess I wasn't as surprised as some folks - but perhaps I'm just too cynical! Still, the apparent retreat of the Google job ads offering was only one bit of a lot of news in the…
Why ask 5 burning questions for 2024? Better yet, why not? Back when I managed a publishing company, I learned something very important. The fastest way to shut down a conversation is to label a question - any question -…
So why am I going religious on you and talking about the four horsemen of the apocalypse? Well, see, it's Joel Cheesman's fault. Really. I am a longtime fan of the Chad and Cheese podcast (now a media empire), but…
Ever wonder how to compete with LinkedIn, Indeed, and Google? Well, as long as I’ve been in this industry, there have been the big boys. The companies that have grabbed attention, market share, and investment. Sites like Monster, OCC, LinkedIn, Indeed, …
The Metaverse is dead, haven't you heard? It's not 'officially dead' - yet - but for all intents and purposes, it has joined the long line of over-hyped and under-performing tech that was promised to 'revolutionize everything'. Nothing like pumping…
On March 1, Google job ads came into the hiring world like a lion. Ok, not really - but it made a great opening sentence, eh? No, the first sighting of Google job ads (thanks to Tom Chevalier!) seems more…
It's the time of the year when everyone - even doctors - are making predictions. I have done it in the past (last year turned out reasonably accurate), but I do so with plenty of caveats (my favorite: 'No one…