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great powers

The Great Powers: Recruit, Google, and Facebook

This is starting to feel like World War I: 'Great' powers, aggressive tactics, and a desire for world domination. Yep, I'm talking about the recruitment marketing industry. In case you didn't hear, Recruit bought Glassdoor last week. Many incisive analyses…

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big boys

How to inoculate yourself from the big boys

As long as I've been in this industry, there have been the big boys. The companies that have grabbed attention, market share, and investment. Sites like Monster, OCC, LinkedIn, Indeed,  HotJobs, and CareerBuilder. They sought the #1 position and told…

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Indeed and Google

The big showdown: Indeed and Google

You're in a crowded saloon. The biggest, baddest gunslinger is lounging at the bar, regaling his compatriots with stories of how big and bad he is, about his millions of followers and billions in revenue. Then the door swings open.…

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innovation

Innovation and recruitment marketing

At the TAtech conference in Denver, I had a brief conversation with Joel Cheesman about innovation. He challenged me to come up with any job boards or companies in recruitment marketing that were 'innovative'. I fumbled for an answer (as…

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