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hybridization of job boards

The hybridization of job boards

First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…

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year in recruitment marketing

2018: the year in recruitment marketing

In 2018, I tracked 28 purchases/acquisitions/mergers, lots of money raised, some layoffs, some hiring, and a continued influx of startups into the recruitment marketing industry. In other words, a pretty good year in recruitment marketing. Let's take a closer look:…

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death of job boards

The death of job boards and a few other rants

I am by nature a skeptic and contrarian. In general, these tendencies have served me well in my various careers. But they also can result in situations where I am surrounded by folks who are making big claims, and who…

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tomorrow's wallpaper

Today’s ‘new’ becomes tomorrow’s wallpaper

Remember a few years back, when social media recruiting was all the rage? It was going to change the face of recruiting. Revolutionize how recruiting was done. Make old methods of recruiting obsolete. Social media recruiting was the hot new…

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