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incremental improvements

The power of incremental improvements: LinkedIn shows the way

Although I'm hardly a LinkedIn fan-boy, I've found their strategy since acquisition by Microsoft quite interesting. As many predicted, they've become enmeshed with Microsoft's various enterprise products. But they've also continued to grow their own product via what I call incremental…

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conferences

Why go to conferences? Plus: a guide

About a year ago, I offered a guide to conferences for recruitment marketing folks. Now I'm packing up to go to another conference, and it made me wonder: why go to conferences? Why not just stay home and keep working?…

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million dollar question

The million dollar question

Over the years I've worked with a number of clients who are thinking about the next step. Sometimes that meant an acquisition. Sometimes that meant new staff, or additional marketing. But it usually meant - at its core - growth. These…

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solving problems

Solving problems for fame, fortune, and results

A long time ago (no, I'm not going to tell you how long), I was given some excellent advice. Before buying a tool/car/software/etc., determine what you hope to do with this product. If you're planning to write the great American novel, you…

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5 reasons I ain’t gonna predict

Note: The Doctor's writing fingers are currently frozen in the deep freeze enveloping his home state...so here is a replay from March 2016. Enjoy! Seems like everyone and their donkey does a 'what's coming next' post around this time of…

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innovation

Innovation and recruitment marketing

At the TAtech conference in Denver, I had a brief conversation with Joel Cheesman about innovation. He challenged me to come up with any job boards or companies in recruitment marketing that were 'innovative'. I fumbled for an answer (as…

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