Remember department stores? I do. I remember going to Hubbards, our local Texas version - riding up the escalator to the men's department on the 2nd floor, and of course the reverse path to the toy department in the basement.…
Many years ago as a marketing novice I learned the first rule of competing against giants: don't play their game. This was long before I entered the job board world. I was a marketing director at a niche publishing company…
Old tech encompasses a wide range of things - from typewriters to transistor radios to email. Some old tech is still being used, almost unchanged - think of dress shoes or blue jeans. Other old tech has disappeared (faxes, anyone?),…
The concept of influence is not new - it appeared when humans first began communicating and learned that one of them knew more about something than the others. So the crowd (tribe, etc.) listened to that human. Knowledge + communication…
Why would I focus on the idea that employers are consumers? After all, everyone knows that...right? Ahem. To put it discreetly, sometimes we 'forget'. We think that employers: know exactly what they want know exactly how to articulate what they…
Now, why would I call pay per application Indeed's New Coke? Well, let's look back to one of the worst product launches ever - Coke's, not Indeed! As per Wikipedia, in 1985 Coke had been losing market share to Pepsi,…
You may ask yourself why I am telling you how to destroy a business. Well...the longer you spend in the job board and recruitment marketing sectors, the more likely it is that you will be tempted to acquire another business.…
So today I present to you what are either smart or desperate moves by X, Glassdoor, and Kununu. Let me preface this by saying that X - Twitter to those of us who have been around more than a week…
After a decade-long warm-up -finally -AI is affecting job boards. As I've written earlier this year, generative AI has some obvious use-cases for job boards and ATSs. In fact, if you take a darker view, generative AI may do away…
If you read my monthly news roundup (and if you don't, you should!), you have probably noticed that a fair amount of the content is on companies getting funding. Why? Well, for one thing, big (or even moderate) money is…