Cool job sites – part 2
A while back I wrote about some job sites that I thought were 'cool' - in other words, unusual (in a good way), well designed, and ‘of a piece’. I'm always prowling for new ideas and different ways to tackle…
And the winner is…
A few weeks back I offered to provide 6 hours of free consulting to one lucky job site. I called it the "Extreme Job Board Makeover." Why? Well, because the job board industry has been very good to me over…
Why your site should be more than “just a job board”
In some circles the words 'job board' are used as a pejorative - as in, "This site stinks! It's just a job board!" Whether uttered by a recruiter or job seeker, the sentiment animating these words is negative. Why? Familiarity…
Cool job sites
Cool - now what is that, exactly? To me, it means unusual (in a good way), well designed, and 'of a piece'. In other words, if it's different and hangs together, or approaches the job board paradigm in a different,…
Does your job board need a logo?
There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack 'brand identity' - very few job board logos to be seen. In other words, they're…
The year in job boards: 2009 – what we learned
It was an ugly, painful year. I haven't talked to a single job board owner - not one - who saw revenue declines of less than 35 to 70 percent. Many had to lay off employees, cut benefits, or otherwise…
Remember me?: Maintaining a profile in your target audience
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is 'received'. Why? Because they're bombarded by thousands…
Elbowing your way into a crowded market
One of the most common questions I'm asked (apart from "Are you British? Because those hyphenated names are always British") is "How can I compete in (insert your favorite market category)? There are so many competitors!" (And no, I'm not…
Shameless self-promotion
It's self-promotion time, so I'll keep it brief: my ebook on Job Board Success is now available. It's ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please…
What’s in a job board name?
Naming a job board is something everyone thinks they can do - but few do well. Sorry, folks, it's true. A good job board name is hard to find (and a good URL is even harder). Well, you may ask,…