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big boys

How to inoculate yourself from the big boys

As long as I've been in this industry, there have been the big boys. The companies that have grabbed attention, market share, and investment. Sites like Monster, OCC, LinkedIn, Indeed,  HotJobs, and CareerBuilder. They sought the #1 position and told…

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conferences

Why go to conferences? Plus: a guide

About a year ago, I offered a guide to conferences for recruitment marketing folks. Now I'm packing up to go to another conference, and it made me wonder: why go to conferences? Why not just stay home and keep working?…

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million dollar question

The million dollar question

Over the years I've worked with a number of clients who are thinking about the next step. Sometimes that meant an acquisition. Sometimes that meant new staff, or additional marketing. But it usually meant - at its core - growth. These…

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5 reasons I ain’t gonna predict

Note: The Doctor's writing fingers are currently frozen in the deep freeze enveloping his home state...so here is a replay from March 2016. Enjoy! Seems like everyone and their donkey does a 'what's coming next' post around this time of…

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2016-17 Recruiting Site Trends Survey

Take the 2017-2018 Recruiting Trends survey!

Hey everyone! It's that time - time for the 2017-18 Global Recruiting Site Trends survey! As always, I need your help  to get it off the ground. In addition to the usual valuable info on what job boards and recruiting sites…

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Google Jobs again

Google Jobs again: the sky is falling edition

That's right, it's Google Jobs again! Last week I walked through the Google Jobs initiative, which is comprised of a specific way of marking up job ads (and letting Google know you did), and the Cloud Jobs API, which addresses…

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