Back in the dark ages, when the Job Board Doctor was first learning the mysteries of sales and marketing, he was told that he should "sell benefits, not features." Fast forward, umm...many years. I'm still telling clients (and myself) to…
Job Board Doctor topped 100 posts this year - and some were more popular than others. I decided to look at this year's blog posts using 3 criteria: the number of comments, the number of page views, and the number…
I've been cataloging job board revenue models for the past two years (for obvious reasons), and frankly, I've been surprised at how many sites rely on candidates for their primary revenue stream. Making money, of course, is always a primary…
Ding dong, the recession's (not quite) dead! Every day I hear from another job site that their numbers are up, that more jobs are being posted, and that the general feel from employers is positive. Folks are breathing a little…
Commoditization - it's a big word. What does the dictionary tell us? "When a product becomes indistinguishable from others like it and consumers buy on price alone, it becomes a commodity. " (emphasis added) One of the top concerns expressed in…
A few weeks back I offered to provide 6 hours of free consulting to one lucky job site. I called it the "Extreme Job Board Makeover." Why? Well, because the job board industry has been very good to me over…
It's true: anyone and his or her dog can have their own job board. Actually, the dog could probably run the board, thanks to Job*a*matic (well, maybe not my dog - she sleeps too much). How many job boards is…
It was an ugly, painful year. I haven't talked to a single job board owner - not one - who saw revenue declines of less than 35 to 70 percent. Many had to lay off employees, cut benefits, or otherwise…
Job board branding often gets a bad rap - as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth. Think about it: most of…
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is 'received'. Why? Because they're bombarded by thousands…