One of the first business lessons regarding big and small that I learned was that it is often better to have many smaller customers than fewer large ones. At the time, I was learning the ropes from a battle-hardened magazine…
Before job board networks, there was the job board, and the candidates rejoiced. So many jobs! So many locations! So much easier than paper. The employers liked it, too. But after a while, candidates realized that general boards were, well....general.…
Back in the dark ages, when the Job Board Doctor was first learning the mysteries of sales and marketing, he was told that he should "sell benefits, not features." Fast forward, umm...many years. I'm still telling clients (and myself) to…
Job Board Doctor topped 100 posts this year - and some were more popular than others. I decided to look at this year's blog posts using 3 criteria: the number of comments, the number of page views, and the number…
I've been cataloging job board revenue models for the past two years (for obvious reasons), and frankly, I've been surprised at how many sites rely on candidates for their primary revenue stream. Making money, of course, is always a primary…
Ding dong, the recession's (not quite) dead! Every day I hear from another job site that their numbers are up, that more jobs are being posted, and that the general feel from employers is positive. Folks are breathing a little…
Commoditization - it's a big word. What does the dictionary tell us? "When a product becomes indistinguishable from others like it and consumers buy on price alone, it becomes a commodity. " (emphasis added) One of the top concerns expressed in…
A few weeks back I offered to provide 6 hours of free consulting to one lucky job site. I called it the "Extreme Job Board Makeover." Why? Well, because the job board industry has been very good to me over…
It's true: anyone and his or her dog can have their own job board. Actually, the dog could probably run the board, thanks to Job*a*matic (well, maybe not my dog - she sleeps too much). How many job boards is…
It was an ugly, painful year. I haven't talked to a single job board owner - not one - who saw revenue declines of less than 35 to 70 percent. Many had to lay off employees, cut benefits, or otherwise…