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the hiring industry

The pandemic and the hiring industry

Six months into the pandemic, it seems obvious - to me, at least - that the hiring industry (including job boards) is not going to go up in a puff of smoke. It felt like that was a distinct possibility…

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your niche disappears

What are you gonna do if your niche disappears?

The pandemic is shaping literally everything we do. Why? Because - unlike any previous catastrophe (well, except for climate change) - it is pervasive. You can't escape it - not forever. Sure, if you're lucky, you can bunker off to…

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communication

Communication is a magic tool

When people talk about communication, they often frame it as one-way: 'I am communicating to you'. Substitute 'persuading' for communicating, and you end up with a commercial. 'I'm talking to you', instead of 'I'm talking with you.' We're all guilty of it,…

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