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subscriptions build job board profits

Subscriptions build job board profits

Pop quiz: which of the following will increase job board profitability the most? A) Individual job postings B) Regular 'special deals' events C) Annual or semi-annual job posting/resume access subscriptions I’m betting that most of you answered (C). Because it's true:…

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productizing your job board

Productizing your job board

Remember department stores? I do. I remember going to Hubbards, our local Texas version - riding up the escalator to the men's department on the 2nd floor, and of course the reverse path to the toy department in the basement.…

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destroy a business

How to destroy a business in four easy steps

You may ask yourself why I am telling you how to destroy a business. Well...the longer you spend in the job board and recruitment marketing sectors, the more likely it is that you will be tempted to acquire another business.…

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does it suck to be a follower

Does it suck to be a follower?

Sometimes you have to ask yourself: does it suck to be a follower? Specifically, I suggest that you keep in mind that job boards – by their nature – are followers, not leaders. We can’t compel employers to hire certain people,…

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Yogi Berra and job boards

Note: The Doctor is enjoying the U.S. holiday. This piece from 3 years ago is still quite pertinent. Check it out! As famed New York Yankee (and St. Louis native) Yogi Berra once said, “It’s deja vu all over again.”…

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Why differentiation is critical for success

Job boards - like almost all other businesses - have a tendency to look and function a certain way; in other words, they lack differentiation. Call it the default 'operating mode'. This is partly because of customer expectations (usually set…

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