If you don’t educate your clients, someone else will
Many years ago, I embarked on my first sales job. I wasn't even wet behind the ear - I was clueless. But...I knew how to read, and I knew that I didn't know anything about sales. So I picked up…
Conferences, or why I’m going to the IAEWS gathering in October – and you should too
Conferences can be a mixed bag. Sometimes you go and are dazzled by the information, presentations, and people - and other times, you find yourself wondering what else there is to do in town. I've been to several IAEWS conferences…
I’m going to the JobG8 Job Board Summit – and hope you can, too!
Hey folks - I will be presenting at the JobG8 Job Board Summit (June 20-21) in Chicago - but that's not the only reason you should go! Seriously - they've pulled together what promises to be an interesting and informative agenda. Here…
Should job boards get a new name (and is this a dumb question)?
Last May I wrote a post about the concept of a 'job board', in which I asked the eternal questions, "Is LinkedIn a job board?" and "Is Indeed a job board?" It was one of the more popular posts of…
Branding: the biggest (little-known) benefit of job boards for any employer
Job boards have become prisoners of their moniker. After all, a 'job board' is just an online bulletin board for 'posting' your electronic 'job ad', right? Wrong. Job boards (and yes, I think I'm going to write a post pretty soon…
What went down: HR Tech, Indeed, JobFox, and more
It's been a busy couple of weeks - first we discovered that Recruit bought Indeed, then Doostang bought JobFox, and then many of the heavyweights in the online recruiting world rolled into Chicago for HR Tech. Geez! What's next? Rather…
What about candidate quality? The latest HR/Recruiting survey results
In a recent presentation with Dr. Charles Handler, I discovered that although both he and I focused on candidate quality - as does anyone involved in recruiting - we weren't able to find much data on exactly which recruiting techniques delivered…
What’s in a name? Job boards and their (negative) reputation
What's in a name? If you're a job board, a lot. Almost every week I see a blog post or tweet claiming that job boards are dead or dying. We're talking about the top source for hiring outside of employee referrals…
Not *another* bleeding job board! …or… How to differentiate yourself from your competitors
Ever wonder about job board competition? Depending on who you talk to, the phase of the moon, and the price of corn in Iowa, there are roughly 50,000 to 100,000 job boards out there. Yes, really. Why so many? There…
Features vs. benefits: the never-ending trap that we all fall into
Back in the dark ages, when the Job Board Doctor was first learning the mysteries of sales and marketing, he was told that he should "sell benefits, not features." Fast forward, umm...many years. I'm still telling clients (and myself) to…