My name is Alexander, and I advise job boards, aggregators and ATS platforms on SEO, Google Jobs optimization and AI. As part of my work, I monitor Google for various signals related to ranking. Last week, I noticed some significant…
By now you may have run into Google's AI overviews - summaries of text thrown up in answer to your query. Google rolled these overviews out to a certain number of search queries, although they haven't reveal which types of queries…
AI and verification: the new job board peanut butter and jelly? OK, I'm stretching things a little (maybe a lot). But the reality is that when AI can mimic humans so well that deep fakes are often effective at fooling…
Ok, this is hardly the first time that Glassdoor hurt its brand. Just scan through the company's history and you'll find plenty of examples where the tension between user anonymity and company enmity clashed over the site's landmark employer reviews.…
Job board content success? Huh? Well, job boards have long believed - or were taught to believe by search engines - that job ads were 'their' only real content. In other words, a job board was nothing without the primal…
Government regulation and job boards have been a fear, a threat - but the regulations also seemed remote. Even when GDPR was implemented, job boards were able to quickly comply. But... The reality is that job boards have been bumping…
Old tech encompasses a wide range of things - from typewriters to transistor radios to email. Some old tech is still being used, almost unchanged - think of dress shoes or blue jeans. Other old tech has disappeared (faxes, anyone?),…
When you don't want people to notice a change, you use non-colloquial language, as in Google's Job Ads deprecation. Yep, deprecation. They could've said, 'We're killing Google Job Ads' or even, 'We're shutting down Google Job Ads', but no -…
Why am I talking about three things that could hurt job boards? Well, basically, because of Joel Cheesman. Yes, that Joel, of ChadandCheese. It all started with a show they had last fall, in which Joel identified what he called the Four…
Job board AI implementations are picking up - as I thought they might. I last wrote about this in July, and since then I've seen a steady wave of AI-related announcements. Some of this is just 'getting on the bandwagon',…